A B2B webshop is an online store built for business buyers instead of individual consumers. On the surface it can look like any web shop, but the rules underneath are different. Prices may vary per customer based on a contract, orders are often large or repeated, and payment frequently happens on account or by invoice rather than card. It is one specialised branch of e-commerce, shaped around how companies actually purchase.
Picture the difference between a supermarket and a wholesaler. The supermarket prices everything the same for everyone and you pay at the till. The wholesaler knows your company, shows your negotiated rates, lets you order full pallets and sends an invoice at month-end. A B2B webshop is that wholesaler counter moved online, so a procurement officer can log in, see their own pricing and reorder in minutes. Because business buyers expect to manage their orders and details themselves, it usually pairs with a customer portal where accounts, history and invoices live.
A common pattern shows why this matters. A restaurant places almost the same order every Monday. With a normal shop they hunt for each item again; with a B2B webshop they reorder last week’s basket in two clicks and adjust quantities. For configurable goods, a product configurator lets them spec out the exact variant they need without a phone call.
The harder part is rarely the storefront. It is connecting the shop to the systems behind it, so stock, customer-specific prices and orders stay in sync with the accounting or ERP software the business already runs. Get that wrong and a buyer sees a price the office cannot honour.
At TopDevs we build B2B webshops that respect real business rules, so self-service ordering actually reduces work for the sales team instead of creating more.
