Make, the tool that used to be called Integromat, is a visual automation platform where you connect your apps and build workflows by dragging modules onto a canvas and wiring them together. A trigger starts the flow, and each module after it does one job: fetch data, reshape it, send it somewhere else.
The canvas is what sets Make apart. Instead of a flat list of steps, you see your automation as a map of connected bubbles, with branches that split off when a condition is met. It is like reading a subway map versus a list of stops: you can see at a glance where everything goes and where two paths diverge. That visual clarity is why teams often pick Make over Zapier for workflow automation that has real branching in it.
Under the hood it speaks the same language as the rest of the integration world. It uses pre-built connectors for popular apps, and when an app is not supported, you can still reach it through a custom HTTP call or webhook. Pricing is also worth a quick word, because it is part of why people switch. Make charges per operation, meaning each individual step a module runs, rather than per task like some rivals. For a flow with twelve steps that fires a thousand times a month, that maths can land in your favour or against you depending on how you build it. So a tidy scenario that skips needless steps is not just cleaner, it is cheaper. That billing model rewards the same thing the canvas does: thinking carefully about each branch before you let it run.
At TopDevs we use Make when a client’s automation has enough moving parts that seeing the whole flow on one canvas saves real time, both to build it and to debug it later.
