Joren co-founded TopDevs and leads product strategy, turning rough ideas into scoped, shippable software. He keeps every build anchored to the outcome that matters, from first MVP to a platform that scales.
Expertise
Articles by Joren
Custom website development: the complete buyer's guide for 2026
What custom website development costs, when a bespoke build beats a template, the phases you go through, and how to pick an agency that actually hands over your code.
What does a custom website cost in 2026? An honest price guide per type
What does a custom website cost in 2026? Honest prices per type of site, with one-time investment, lead time, monthly costs and the real cost over 24 months.
WordPress vs custom vs headless: which one should you pick in 2026?
WordPress vs custom vs headless compared on cost, speed, security, ownership and editing in one matrix, plus an honest choose-this-if guide.
The hidden costs of cheap websites: what a 500-euro site really costs you (2026)
The hidden costs of cheap websites add up over three years: lost conversions, vendor lock-in, plugin bloat, weak SEO and a rebuild you never budgeted for.
Astro vs WordPress (and Next.js): which modern stack is faster? (2026)
Astro vs WordPress compared honestly: why modern frameworks load faster, run safer and cost less to host, plus the real trade-offs nobody warns you about.
WordPress vs Webflow vs Wix vs Shopify: which should you pick in 2026?
WordPress vs Webflow, Wix and Shopify compared honestly for SMBs: cost, ease, design freedom, SEO, e-commerce and ownership in one matrix with clear verdicts.
How to improve website speed in 2026: Core Web Vitals without the jargon
How to improve website speed, explained plainly: what Core Web Vitals are, why load time drives conversion and ranking, what makes sites slow, and a checklist to fix it.
Website ownership and no lock-in: do you actually own your site? (2026)
Website ownership broken into four layers: domain, hosting, code and content, plus the builder lock-in traps of Wix and Squarespace and a checklist you demand up front.
Website project checklist: how to brief a web agency (2026)
A practical website project checklist plus how to write a brief that gets accurate quotes. Goals, content, functionality, budget and who decides, all in one place.
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