Plain text is exactly what it sounds like: the raw characters of a document with no formatting attached. No bold, no colours, no fonts, no hidden styling. Just letters, numbers, spaces and line breaks, stored in the simplest way a computer can hold writing.
The clearest comparison is a typewriter versus a word processor. A typewriter gives you the words and nothing else, while a word processor lets you make a heading large and a warning red. Plain text is the typewriter. That sounds limiting, but it is exactly why developers love it. A plain text file opens on any device, in any program, decades from now, without surprises. Under the hood it relies on a character standard like Unicode so the same letters appear correctly everywhere.
This simplicity is why so much of the technical world runs on plain text. Configuration files, code, and structured formats like JSON are all plain text. It is small, easy to read by both people and machines, and it works the same way today as it will in twenty years.
It does have limits worth knowing. Plain text cannot carry formatting on its own, so when people want bold or headings inside it, they reach for a markup convention like Markdown, which is still plain text with agreed symbols. And the same file can render wrongly if one machine assumes a different encoding than the one it was saved in, which is the usual cause of those stray question marks where an accented letter should be.
At TopDevs we lean on plain text formats for code and configuration because they are portable, easy to review, and never trapped inside one company’s proprietary file format.