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Workflow automation

Workflow automation from trigger to done

Multiple steps and systems chained into one flow that runs itself, with branching logic, enrichment and automatic follow-ups along the way. We automate the whole chain.

Clients rate us 4.9

  • Multi-step across systems
  • Branching decision logic
  • AI where it saves time
A TopDevs team member presents an automation flow on the big screen to colleagues

Built for, among others

  • Simply
  • Mastone
  • Usere
  • BBS Advocaten
  • Peters Bouwkundig Adviesbureau

The problem

What gets in the way

Automating a single task is straightforward.

  1. The work hangs together across a pile of loose tools

    A result only exists after data has travelled from one system to another, been enriched somewhere and stored somewhere else again. Someone clicks that together by hand every time.

  2. Choices have to be made at every turn

    Is this lead interesting? Which route follows from it? Those choices live in someone's head today, so everything stops as soon as that person is away.

  3. Follow-up falls through the cracks

    The first step still happens, but the second and third reminder don't go out on time. That's exactly where clients drop off.

  4. It takes hours when it could take minutes

    Between the start and the result sits an afternoon of manual work: fetching, retyping, enriching, formatting, publishing. For some processes speed is the whole point.

The TopDevs team at work in the Cuijk office

How we look at it

The hard part starts when a result is only correct after a whole sequence of steps that runs across different systems, with decisions falling along the way. A lead comes in? First enrich it, then check whether the company is worth pursuing, then take a different path if it is, then keep following up until there's a reply.

Read more

That's not one button, that's a workflow. Process automation usually handles one defined step; workflow automation chains several steps and systems into a single flow that runs itself, with branches where they're needed. We bring in AI only where it provably saves work, and we're honest when a simple standalone automation is already enough.

We think along with you: we listen first to what you want to achieve now and where you are heading, then choose the technology to match, for the most scalable and powerful result that is cost-efficient at the same time.

Sound familiar?

Tell us where it gets stuck and we'll think through the approach with you.

What we build

How we help

  1. We map the full chain: what sets it off, which steps follow, where the data comes from and where it must go. Around that we build one workflow that runs by itself from start to finish.

  2. Along the way the workflow makes the choices that live in someone's head today. A filter decides what goes in, and the most valuable items get a route of their own.

  3. A bare notification or raw lead is often too thin to act on. Along the way we add data from verified sources, so the next steps work with complete information.

  4. Follow-up messages go out automatically through the right channels, tuned to audience and channel. Your CRM is updated at every contact.

  5. A workflow almost always touches several systems. We connect them, so an event in one system starts the right follow-up in the other and the data is right everywhere.

What we built

See the latest from Topdevs

Simply - AI-Native CRM & ATSUsere - AI Marketing PlatformQuantum Life — Meditation AppMastone — Rent Calculation PlatformCastle of Blackwater - Game & WebsitePeters Bouwkundig Adviesbureau — Building Inspection PlatformGamechef — AI Game StudioSalesforce — Document Parsing

Simply - AI-Native CRM & ATS

Simply's AI-native CRM and ATS, built by us from data model to hosting. One platform with an AI agent, a unified inbox, matching and workflows, used by thousands of recruiters every day.

Read more: Simply - AI-Native CRM & ATS

Reviews

What our clients say about us.

4.9 · based on client reviews

  • Personal contact, a result we're proud of

    “Short lines, quick to act and genuinely thinking along. The result fits our club perfectly and our members find everything right away.”
    Froukje Wartenbergh-CrasFroukje Wartenbergh-CrasLoopgroep Grave
  • Tens of thousands of documents, instantly searchable

    “We used to dig through thousands of documents. Now I just ask a question and get an answer straight away, with the source attached so I can trust it. It saves us a huge amount of time.”
    Janet LongJanet LongPlanit Consulting · AI chat for planning documents
  • Revenue within two months

    “In just two months, the app they built for us was generating revenue.”
    Roy MartinaRoy MartinaQuantum Life · meditation app

Our approach

From idea to working software in four phases

Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs, from first call to live software, usually in weeks rather than months.

  1. 01
    Phase 1Free intake

    Understand & analyse

    Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving: no sales pitch, just an honest read on where the biggest win sits.

    Bare rock, the starting point before anything grows
  2. 02
    Phase 2Free blueprint

    Blueprint & quote

    We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done, so the bill can't surprise you afterwards. And that blueprint is free and without obligation.

    First grasses taking root on the rock
  3. 03
    Phase 3Prototype in days

    Build, test & deploy

    Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack, with data protection and GDPR in mind from day one.

    Grass and the first blue flowers emerging
  4. 04
    Phase 4100% your code

    Implement & optimise

    We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write. Hosting and maintenance are optional.

    A rock in full bloom: grasses, daisies and wildflowers

What you always get

Fixed price

Agreed up front.

100% code ownership

Your code, fully yours.

Live in weeks

Prototypes in days, finished in weeks.

Modern & secure

A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.

Tools & tech

No-code where it fits, custom where it pays off

We automate with whatever fits your systems and volume: a no-code tool where that's smartest, custom code where it pays off. We choose what holds up and stays maintainable for you.

What you get

  • A multi-step workflow that runs from trigger to result on its own
  • Decision logic, filters and branches built into the flow
  • Enrichment steps that turn raw triggers into usable data
  • Automatic follow-up sequences across the right channels
  • Connections between your systems through webhooks and APIs
  • AI steps only where they provably save time
  • Logging and error handling so you can see what the flow does
  • The full automation documented and ready to hand over

Curious what this would cost for your business?

You get a no-obligation blueprint with a fixed price upfront.

Faster Delivery. Fixed price. Forever your code.

Traditional agencies make software feel risky. Topdevs makes the project clear before we build.

Timeline
Uncertainty & missed deadlinesPrototypes in days, finished in weeks
Costs
Open-ended hourly billingFixed price, always transparent
Communication
Complex tech jargonSimply explained, better informed
Maintenance
Unable to leave current providerHosting optional, ownership guaranteed
Tech stack
Often outdated and legacyAlways modern, AI-native & secure

Frequently asked questions

What's the difference between workflow automation and process automation?

Process automation usually handles one defined step you keep repeating. Workflow automation chains several steps and systems into a single flow that runs from trigger to result on its own, with decision logic and branches along the way. The moment the work is a chain, with enrichment, choices and follow-up in it, you're in workflow territory. Not sure which of the two you need? We map your process first and just tell you.

Can a workflow make decisions along the way?

Yes, that's the whole point. We build in the conditions, filters and branches that currently live in someone's head. The flow makes those calls consistently, even when the person who normally did it isn't around.

Which systems can you connect inside a flow?

In principle anything with an API or webhook. We connect through webhooks and API integrations, and where it matters we build inside a system itself. A trigger in one system then automatically fires the right next action in another. Exactly which connections you need is something we settle while mapping your workflow.

Does the automation handle the follow-ups too?

Absolutely. A workflow doesn't stop at the first action. Follow-up sequences over email and other channels run automatically, with an update in your CRM at every touchpoint. Follow-up no longer slips, because the flow sends the second and third reminder on time itself.

Do you use AI in these workflows?

Only where it genuinely saves time. If a plain filter or connection does the job, that's what we use. AI is one step in the chain.

What happens if a step in the flow fails?

Then you want to see it. We build in logging and error handling, so it's clear which step failed and why, and so the flow either recovers cleanly or raises a flag. You keep visibility into what the automation is doing.

Contact

Ready to build?

Send us a message or book a call straight away. We're happy to think through the best approach with you.

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