Workflow automation
Workflow automation from trigger to done
Multiple steps and systems chained into one flow that runs itself, with branching logic, enrichment and automatic follow-ups along the way. Not one task gone, but the whole chain.
- Multi-step across systems
- Branching decision logic
- AI where it saves time
In short
You want workflow automation when a result only appears after a chain of steps across multiple systems: a trigger, then fetch, enrich, decide, write back and follow up. Not one task automated away, but the whole flow end to end, branching logic and automatic follow-ups included. We build those chains with n8n, webhooks and API integrations, and use AI only where it genuinely saves time.
What gets in the way
Automating a single task is straightforward. The hard part starts when a result is only correct after a whole sequence of steps that runs across different systems, with decisions falling along the way. A lead comes in? First enrich it, then check whether the company is worth pursuing, then take a different path if it is, then keep following up until there's a reply. That's not one button, that's a workflow. Process automation usually handles one defined step; workflow automation chains several steps and systems into a single flow that runs itself, with branches where they're needed. At Simply we built exactly that kind of outbound engine: scrape leads, enrich the buying group with verified email and phone, a Salesforce detection script that picks out the most valuable prospects, and three automatic follow-up sequences over LinkedIn and email. At BBS Advocaten a court RSS feed runs through a keyword filter and an AI writing step into a published blog plus social post, with a PDF upload branching into exactly the same pipeline. We bring in AI only where it provably saves work, and we're honest when a simple standalone automation is already enough. We think along with you: we listen first to what you want to achieve now and where you are heading, then choose the technology to match, for the most scalable and powerful result that is cost-efficient at the same time.
The work hangs together across a pile of loose tools
A result only appears after data has moved from one system to another, been enriched somewhere, then written back somewhere else. Someone clicks that together by hand, every single time, and by step four the error creeps in.
Choices have to be made at every turn
Is this an interesting lead or not? Does this ruling match the keywords? Which path follows from that? Right now that decision logic lives in someone's head, so the flow stops the moment that person isn't around.
Follow-up falls through the cracks
The first step still gets done, but the follow-ups after it fizzle out. Nobody sends the second and third reminder on time, and that's exactly where the conversion leaks away.
It takes hours when it could take minutes
Between trigger and result sits a whole afternoon of manual work: fetch, retype, enrich, format, publish. For some processes speed is the entire point, and you lose it to the waiting time between the steps.
What we build
How we help
The whole chain in one flow, not step by step by hand
We map the full chain first: which trigger, which steps, where the data comes from and where it needs to go. Then we build one coherent workflow around it that runs end to end on its own, instead of a person clicking six tools together.
Branching and decision logic built in
The flow makes the choices that currently live in someone's head. A detection script can pick out the most valuable items and route them down a different path, while a filter decides what even enters the pipeline. Conditions, filters and branches sit inside the workflow, not in a manual check.
Enrichment as a fixed step in the chain
A raw lead or a bare trigger is usually too thin to act on. So we enrich along the way: we top up incoming data with verified details from external sources, so every step after that works with complete data.
Automatic follow-up sequences
A workflow doesn't stop at the first action. We build automatic follow-up sequences across the right channels, personalised per audience and channel, with real-time CRM updates at every touchpoint. Follow-up never slips, because the flow sends it itself.
Systems connected through webhooks and APIs
A multi-step flow almost always touches several systems. We connect them through webhooks and API integrations, so a trigger in one system automatically fires the right next action in another and the data stays correct everywhere.
Proof
We have built this
Real projects we can name.
Simply
Recruitment SaaS
An AI recruitment suite, a native Salesforce app, a secure back-office and a marketing site. The full Simply stack, built end to end.
4-6 hrs/week
Recruiter time saved
Native Salesforce (Apex)
Integration
BBS Advocaten
Legal
A legal content pipeline that turns court RSS feeds into ready-to-publish blogs and social posts.
5+ hrs/week
Time saved
10x more content
Output
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs — from first call to live software, usually in weeks rather than months.
- 01 Phase 1 Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving — no sales pitch, just an honest read on where the biggest win sits.
- 02 Phase 2 Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done — no open ends, no hourly billing, no surprises afterwards. And getting that blueprint is completely free, no obligation.
- 03 Phase 3 Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack — with data protection and GDPR in mind from day one.
- 04 Phase 4 100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write — no lock-in, no licensing games. Hosting and maintenance are optional, never required.
What you always get
Fixed price
Agreed up front, never an open end.
100% code ownership
Your code, fully yours, no lock-in.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
We automate with whatever fits your systems and volume — a no-code tool where that's smartest, custom code where it pays off. We choose based on what's robust and maintainable for you, not on a tool we happen to want to sell.
What you get
- A multi-step workflow that runs from trigger to result on its own
- Decision logic, filters and branches built into the flow
- Enrichment steps that turn raw triggers into usable data
- Automatic follow-up sequences across the right channels
- Connections between your systems through webhooks and APIs
- AI steps only where they provably save time
- Logging and error handling so you can see what the flow does
- The full automation documented and ready to hand over
Our promise
Your software stays yours
- Full code ownership The full source code is and stays yours, documented and ready to hand over.
- No vendor lock-in Stop working with us and your system keeps running. Any developer can pick it up.
- Fixed price up front You get a no-obligation blueprint and quote up front: no open-ended billing and no surprises afterwards.
- Security in every layer We build security-by-design, with a specialist in-house.
Frequently asked questions
What's the difference between workflow automation and process automation?
Process automation usually handles one defined step you keep repeating. Workflow automation chains several steps and systems into a single flow that runs from trigger to result on its own, with decision logic and branches along the way. The moment the work is a chain, with enrichment, choices and follow-up in it, you're in workflow territory. Not sure which of the two you need? We map your process first and just tell you.
Can a workflow make decisions along the way?
Yes, that's the whole point. We build in the conditions, filters and branches that currently live in someone's head. At Simply a Salesforce detection script picks out the most valuable prospects and routes them down a different path; at BBS a keyword filter decides which rulings enter the pipeline. The flow makes those calls consistently, even when the person who normally did it isn't around.
Which systems can you connect inside a flow?
In principle anything with an API or webhook. We connect through n8n, webhooks and API integrations, and where it matters we build native inside a system rather than around it, like the Apex app we built for Simply inside Salesforce. A trigger in one system then automatically fires the right next action in another. Exactly which connections you need is something we settle while mapping your workflow.
Does the automation handle the follow-ups too?
Absolutely. A workflow doesn't stop at the first action. At Simply three automatic follow-up sequences run over LinkedIn and email, personalised per niche and channel, with real-time CRM updates at every touchpoint. Follow-up no longer slips, because the flow sends the second and third reminder on time itself.
Do you use AI in these workflows?
Only where it genuinely saves time. In the BBS pipeline an AI step does the writing that used to take 30 to 45 minutes per ruling; at Simply we enrich and personalise with it. But we don't bolt on AI for the sake of it: if a plain filter or connection does the job, that's what we use. AI is a step in the chain, not a sales pitch.
What happens if a step in the flow fails?
Then you want to see it, not have it fail silently. We build in logging and error handling, so it's clear which step failed and why, and so the flow either recovers cleanly or raises a flag instead of getting stuck halfway. You keep visibility into what the automation is doing.
Ready to build?
Book a no-obligation call — we'd love to think through the best approach with you.
Book a call