Brand identity & logo
Brand identity and logo design
An identity that makes your brand recognisable: logo, colour, typography, photography and a style guide that feels the same everywhere. And because we also build, that identity actually carries through into your site and product.
- Designed from your brand
- Style guide plus source files
- Carries into site and product
- One team that designs and builds
In short
A brand identity is more than a logo. It is your colour, your typography, your photography and the rules that keep it all consistent, written down in a style guide. We design that identity from your brand and from how you will actually use it, in your website and in your product. Because the same team also builds, the identity doesn't get stuck in a pretty PDF: it carries through into the live site, as it did for De Bungelaer and Quantum Life.
What gets in the way
A lot of brand identities die in a folder. A nice logo, a few colours, a PDF, and then the developer does something else with it because it doesn't quite fit in code. We work the other way around. We design your identity from two sides at once: from your brand (what you stand for, who you want to attract) and from how it gets used (what it looks like on a button, in an app screen, on a phone). Logo, colour, typography and photography belong together, so we treat them as one system instead of loose images. And because the same team then builds the site or product, we know for sure the identity holds up in practice, not just on paper. At De Bungelaer a luxury identity (deep blue, gold accents, large typography) carried a trilingual site. At Quantum Life one dark, energetic style runs from the app through to the website. We are honest that our work mostly sits inside those products rather than in a stack of standalone logo jobs: what we show you is how we approach identity and keep it alive.
Your identity stays stuck in a PDF
A handsome brand book nobody opens once the site has to go live. The developer picks their own colours, their own type sizes, and the end result no longer looks like the design. With us the same team designs and builds, so that gap never opens up.
The logo doesn't really fit anywhere
Lovely on a business card, but too wide for an app icon, unreadable on a dark button, or it vanishes on mobile. We design the logo from its use straight away, in every variant and size you actually need.
A slightly different colour or font everywhere
The site is light blue, the quote is dark blue, the app uses yet another typeface. Without written rules a brand slowly drifts. A style guide with tokens keeps it the same everywhere.
Your brand feels interchangeable
A stock template, a free font, photos you see everywhere. Nothing sticks. A brand of your own, with a colour, a typography and a photography style that belong to you, makes you recognisable.
What we build
How we help
A logo that works where you use it
We don't design your logo as a standalone image, but as part of a set: a primary version, a compact one, an app icon and variants for light and dark backgrounds. So it stays sharp everywhere, from favicon to a sign on the wall.
Colour and typography as a system
A palette with enough contrast to stay readable and accessible, and a typographic scale that holds calm from heading down to fine print. We capture it as tokens, so the same values later sit literally in the code of your site and app.
A photography and visual style
Which images fit your brand, and which don't. Curated photography is often half the story: the atmosphere sells before anything is asked. We set that style and the rules around it, so new imagery always keeps belonging.
A style guide you actually use
Not a thick volume that gathers dust, but a practical guide: logo use, colours with codes, typography, visual style and do's and don'ts. Plus the source files, so you and any other designer or developer can carry on with it tomorrow.
Carried through into your live product
This is where we stand apart: we don't hand the identity over the wall, we carry it through into your website or app ourselves. One consistent identity runs from the app screen to the animated mock-ups on the site.
Proof
We have built this
Real projects we can name.
De Bungelaer
Hospitality / Hotel & restaurant
A bespoke luxury hospitality site in three languages, with room and restaurant booking built straight into the experience.
NL · EN · DE
Languages
Rooms + restaurant
Bookings
Quantum Life
Wellness / Meditation app
A cross-platform meditation app with a Quantum Movie creator, a class marketplace and a matching web portal.
10,000+ daily
Peak users
€100k+ revenue
Launch day
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs — from first call to live software, usually in weeks rather than months.
- 01 Phase 1 Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving — no sales pitch, just an honest read on where the biggest win sits.
- 02 Phase 2 Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done — no open ends, no hourly billing, no surprises afterwards. And getting that blueprint is completely free, no obligation.
- 03 Phase 3 Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack — with data protection and GDPR in mind from day one.
- 04 Phase 4 100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write — no lock-in, no licensing games. Hosting and maintenance are optional, never required.
What you always get
Fixed price
Agreed up front, never an open end.
100% code ownership
Your code, fully yours, no lock-in.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
The same team designs and builds, so we choose the setup that serves your brand and conversion — a CMS where you need to edit yourself, a custom build where it has to be exactly right. Form follows the goal, not a template or a favourite tool.
What you get
- A logo with every variant (primary, compact, app icon, light and dark)
- A colour palette with codes and enough contrast for accessibility
- A typographic scale from heading down to fine print
- A photography and visual style with guidelines
- A practical style guide plus all source files
- Design tokens, so the identity lands one-to-one in your site and app
Our promise
Your software stays yours
- Full code ownership The full source code is and stays yours, documented and ready to hand over.
- No vendor lock-in Stop working with us and your system keeps running. Any developer can pick it up.
- Fixed price up front You get a no-obligation blueprint and quote up front: no open-ended billing and no surprises afterwards.
- Security in every layer We build security-by-design, with a specialist in-house.
Frequently asked questions
What does a brand identity or logo cost?
It depends on the scope: just a logo and a basic style is a smaller job than a full identity with a style guide and roll-out into your product. We agree the price up front, before we start, so you have no open end. Tell us what you need and we will work out a concrete figure for you.
Do you design from scratch or do a refresh too?
Both. Sometimes we build an identity from the ground up, sometimes you already have a logo and colours that work and we want to freshen them up and make them consistent, not throw them out. We always start by listening to what is already there and what feels right about your brand, and build on that instead of redoing it for the sake of it.
Do I get a style guide and the source files?
Yes. You get a practical style guide with logo use, colours with codes, typography, visual style and do's and don'ts, plus all the source files. They are yours. So any other designer or developer can carry on with it, even if you ever continue without us. We hold nothing back.
Does the identity carry through into my website or app?
That is exactly where our difference sits. We don't hand the identity over the wall and hope the developer takes it on well: the same team carries it through into your site or product. We capture colour and typography as tokens, so the exact same values sit in the code. At Quantum Life that lets one style run from app to website.
Do you have a large portfolio of logos?
Honestly: our work mostly sits in products and sites where an identity carries through consistently, like De Bungelaer and Quantum Life, not in a stack of standalone logo jobs. That is also exactly our strength. We design an identity from its use and keep it alive in what we build, rather than handing over a logo and walking away.
Ready to build?
Book a no-obligation call — we'd love to think through the best approach with you.
Book a call