Brand identity & logo
Brand identity and logo design
An identity that makes your brand recognisable: logo, colour, typography, photography and a style guide that feels the same everywhere. And because we also build, that identity actually carries through into your site and product.
Clients rate us 4.9
- Designed from your brand
- Style guide plus source files
- Carries into site and product
- One team that designs and builds
Built for, among others
The problem
What gets in the way
A lot of brand identities die in a folder.
Your identity stays stuck in a PDF
A handsome brand book nobody opens once the site has to go live. The builder picks their own colours and font sizes, and the result no longer looks like the design. With us the same team designs and builds.
The logo doesn't really fit anywhere
Lovely on a business card, but too wide for an app icon and unreadable on a dark button. We design the logo from how it's used, in every variant you need.
A slightly different colour or font everywhere
The site is light blue, the quote dark blue, the app uses another typeface. Without fixed rules a brand starts to drift; a style guide keeps it the same everywhere.
Your brand feels interchangeable
A standard template, a free font, stock photos you see everywhere: nothing sticks. A colour, typography and photo style of your own make you recognisable.
How we look at it
A nice logo, a few colours, a PDF, and then the developer does something else with it because it doesn't quite fit in code. We work the other way around. We design your identity from two sides at once: from your brand (what you stand for, who you want to attract) and from how it gets used (what it looks like on a button, in an app screen, on a phone).
Read more
Logo, colour, typography and photography belong together, so we treat them as one system. And because the same team then builds the site or product, we know the identity also holds up in practice. Most of our identity work sits inside sites and products, less in standalone logo jobs; what we show you is how we approach an identity and keep it alive.
What we build
How we help
Your logo is a set: a main version, a compact one, an app icon and variants for light and dark backgrounds. It stays sharp everywhere, from browser tab to shop front.
A palette with enough contrast to stay readable and a range of type sizes that keeps things calm. We record the values, so exactly the same ones sit in your site and app.
Which images suit your brand and which don't. We set that style and the rules around it, so new imagery always belongs.
A practical guide: logo use, colours with codes, typography, image style and what is and isn't allowed. Source files included, so any designer or builder can carry on.
We don't deliver the identity and let go; we carry it through into your website or app ourselves. One identity, from the app screen to the site.
What we built
See the latest from Topdevs
Fair Play Collective - Brand & Website
Logo, identity, design and an animated website for a partnership of builders in Web3 gaming.
Reviews
What our clients say about us.
4.9 · based on client reviews
10 hours back every week
“One week of development now saves us 10 hours every week.”
Joost van den BogartBBS AdvocatenThought along, delivered fast
“A team that thinks along and delivers: quick to act, cleanly shipped and exactly what we had in mind.”
Nico WerkmanDecathlonTens of thousands of documents, instantly searchable
“We used to dig through thousands of documents. Now I just ask a question and get an answer straight away, with the source attached so I can trust it. It saves us a huge amount of time.”
Janet LongPlanit Consulting · AI chat for planning documents
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs, from first call to live software, usually in weeks rather than months.
- 01Phase 1Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving: no sales pitch, just an honest read on where the biggest win sits.
- 02Phase 2Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done, so the bill can't surprise you afterwards. And that blueprint is free and without obligation.
- 03Phase 3Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack, with data protection and GDPR in mind from day one.
- 04Phase 4100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write. Hosting and maintenance are optional.
What you always get
Fixed price
Agreed up front.
100% code ownership
Your code, fully yours.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
One team that designs and builds
The same team designs and builds, so we choose the setup that serves your brand and conversion: a CMS where you need to edit yourself, a custom build where it has to be exactly right. Form follows the goal.
- A logo with every variant (primary, compact, app icon, light and dark)
- A colour palette with codes and enough contrast for accessibility
- A typographic scale from heading down to fine print
- A photography and visual style with guidelines
- A practical style guide plus all source files
- Design tokens, so the identity lands one-to-one in your site and app
Faster Delivery. Fixed price. Forever your code.
Traditional agencies make software feel risky. Topdevs makes the project clear before we build.
Frequently asked questions
What does a brand identity or logo cost?
It depends on the scope: just a logo and a basic style is a smaller job than a full identity with a style guide and roll-out into your product. We agree the price up front, before we start, so you have no open end. Tell us what you need and we will work out a concrete figure for you.
Do you design from scratch or do a refresh too?
Both. Sometimes we build an identity from the ground up, sometimes you already have a logo and colours that work and we freshen them up and make them consistent. We always start by listening to what is already there and what feels right about your brand, and build on that.
Do I get a style guide and the source files?
Yes. You get a practical style guide with logo use, colours with codes, typography, visual style and do's and don'ts, plus all the source files. They are yours. So any other designer or developer can carry on with it, even if you ever continue without us. We hold nothing back.
Does the identity carry through into my website or app?
That is exactly where our difference sits. We don't hand the identity over the wall and hope the developer takes it on well: the same team carries it through into your site or product. We capture colour and typography as tokens, so the exact same values sit in the code. That lets one style run from app to website.
Do you have a large portfolio of logos?
Our work mostly sits in products and sites where an identity carries through consistently; we do few standalone logo jobs. That is also exactly our strength. We design an identity from its use and keep it alive in what we build.
Contact
Ready to build?
Send us a message or book a call straight away. We're happy to think through the best approach with you.
