Showpad
Official Showpad partner for custom apps and integrations
Showpad is the platform that puts content, demos and training in the hands of sales and field teams. We are an official partner and build the layer on top: interactive Experience Apps, integrations with your own systems, and a setup that matches how your team actually sells.
Clients rate us 4.9
- Official Showpad partner
- Fixed price per phase
- Your custom work stays yours

More information about Showpad on showpad.com
Built for, among others
The problem
What gets in the way
Showpad solves a problem almost every sales team recognises.
Your product cannot be explained with a PDF
With a technical product, a large range or a story that differs per client, a static presentation gets stuck. The seller then has to explain it in words.
Showpad knows nothing about your other systems
Prices, specifications and product information live elsewhere and are copied over by hand. Every change is double work, and after a while the sources no longer match.
Outdated versions are doing the rounds
As soon as someone downloads a document and edits it, the central version is no longer the only one. Material nobody approved ends up with the client.
You use a fraction of what you pay for
The licences are running, but in practice Showpad has become a folder of files. The parts that make the difference were never set up around how your team works.
You cannot see what happens at the customer's end
Plenty gets shared, but what the client does with it stays guesswork. Without that insight you make content on gut feeling.

How we look at it
The good stories and the good documents do exist, but nobody finds them at the moment it matters. One seller sends last year's deck, another builds something from scratch, and marketing has no idea which version is sitting with the customer. Showpad puts it in one place, on laptop and tablet, and it keeps working on site without a connection.
Read more
Afterwards you can see what was actually opened and for how long. There are training and coaching modules in there too, plus shared digital spaces where you walk a deal through together with the buyer. The part that gets interesting for us is the layer on top.
Showpad lets your own applications run inside the platform: Experience Apps, built in HTML, CSS and JavaScript, that get the same sharing, tracking and offline behaviour as a regular PDF. For example a product configurator, a calculator that works out what your solution returns for this specific customer, or an interactive catalogue that makes a large range manageable. That is exactly what Showpad brings partners in for, and it is what we are certified for.
We think along with you: we listen first to what you want to achieve now and where you are growing, then pick the technology to match, for the most scalable and powerful result that is also cost-efficient.
What we build
How we help
Interactive apps that run inside Showpad: configurators, calculators, product explorers and demos the seller shows at the client's, even without internet.
We connect Showpad to your CRM, product database or own application, so data is maintained once and is right everywhere.
Material comes in from the source and refreshes itself. New prices or specifications are right everywhere the same day.
The structure of your library, permissions per team or region, access through your own login, and guidance so the team really starts using it.
We pull the usage data and put it next to your own figures, so one overview shows which content contributes to revenue.
We keep existing apps and integrations up to date when the platform changes or your offer shifts, always in small steps.
What we built
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Reviews
What our clients say about us.
4.9 · based on client reviews
From spreadsheet to a real platform
“They turned our scattered spreadsheets into a full real-estate platform, including WWS calculations and an investor portal.”
Philippe van der MarkMastoneThought along, delivered fast
“A team that thinks along and delivers: quick to act, cleanly shipped and exactly what we had in mind.”
Nico WerkmanDecathlonA beautiful website our members love
“TopDevs delivered a beautiful, fast website where our members and new runners find their way around right away.”
Huub SteinmannLoopgroep Grave
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs, from first call to live software, usually in weeks rather than months.
- 01Phase 1Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving: no sales pitch, just an honest read on where the biggest win sits.

- 02Phase 2Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done, so the bill can't surprise you afterwards. And that blueprint is free and without obligation.

- 03Phase 3Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack, with data protection and GDPR in mind from day one.

- 04Phase 4100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write. Hosting and maintenance are optional.

What you always get
Fixed price
Agreed up front.
100% code ownership
Your code, fully yours.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
We build on the tech that fits you
We build on the technology that fits you best. If you already work with a certain stack (.NET, PHP or something else), we simply build on it. Starting fresh? Then we draw on years of experience to pick the technology that's strongest for your situation. You only migrate when it gains you something.
- A working Experience App inside your own Showpad environment
- Integrations that run, with failures you can actually see
- 100% ownership of the custom work we build
- Documentation of what was built and why
- Handover to your own team or to another party
- Fixed price per phase, agreed up front
Faster Delivery. Fixed price. Forever your code.
Traditional agencies make software feel risky. Topdevs makes the project clear before we build.
Frequently asked questions
What is Showpad exactly?
Showpad is a sales enablement platform. It gives sales and field teams one place for everything they need in front of a customer: presentations, product information, pricing, demos and training, on laptop and tablet and without an internet connection. What you share is measurable, so you can see what was genuinely looked at. It also includes modules for training and coaching sellers, and shared digital spaces for walking a deal through with the buyer. It is used mostly by organisations with a complex product and a sales team out on the road.
What does being an official Showpad partner mean?
Showpad runs a partner programme for agencies that handle implementation, integrations and custom app builds for customers. We are part of it on the development side. In practice that means we work with the official tooling and guidelines, we know the platform from the inside, and you are not stuck between two parties when something needs answering. For you the difference is mainly that custom work stays within the boundaries Showpad itself maintains, and therefore keeps working as the platform evolves.
What can you build inside Showpad?
Anything that runs on web technology and can be packaged as a self-contained app. A product configurator the seller walks through on the spot, a calculator that works out the payback time of your solution, an interactive catalogue, a comparison tool, or a demo that makes a machine or process visible. An app like that gets the same sharing and tracking behaviour as any other material in Showpad. What is not possible: functionality that needs its own server running inside the app itself. We solve that with an integration outwards rather than server logic within.
Does an app like that work without internet at the customer?
Yes, as long as we build it that way. Showpad downloads material to the device, so an app that carries everything it needs keeps working in a factory hall, a basement or on the road. That does put demands on the design: data that has to come from an external source gets fetched in advance and stored locally instead of requested live. We agree up front what has to work offline, because that decides how we build it.
Can you connect Showpad to our existing systems?
Yes. Showpad has an API and webhooks, which covers most of what you would want to exchange: updating content and users automatically, pulling product data from your own database, or pushing Showpad events into your CRM. We start with the question of which data belongs where, because most of the gain comes from something being maintained in one place only.
We already have Showpad but hardly anyone uses it. Can you help with that?
That is one of the most common starting points. We look first at how the environment is built up and where sellers get stuck in daily use, because low adoption is almost never about missing features. Usually it is a structure that does not match how selling actually happens, or material that is out of date. Then you get a plan with priorities. Sometimes that means a custom app, often it means clearing up, connecting and restructuring first.
Are we tied to you once you build the custom work?
No. What we build for you is and stays yours, source code and documentation included. Your own team or another party can take it over, and your Showpad environment remains your own. We think you should stay because it works well.
What does a Showpad project cost?
It depends on what needs building and how much is already in place. A well-scoped Experience App is a different story from a set of integrations with an existing product database. So we start with an assessment and then give a fixed price per phase, which keeps you off an open-ended bill. Showpad's own licence costs run separately through Showpad.
Contact
Ready to build?
Send us a message or book a call straight away. We're happy to think through the best approach with you.












