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Showpad

Official Showpad partner for custom apps and integrations

Showpad is the platform that puts content, demos and training in the hands of sales and field teams. We are an official partner and build the layer on top: interactive Experience Apps, integrations with your own systems, and a setup that matches how your team actually sells.

Clients rate us 4.9

  • Official Showpad partner
  • Fixed price per phase
  • Your custom work stays yours
Two TopDevs developers pair-coding at dual screens

More information about Showpad on showpad.com

Built for, among others

  • Simply
  • Mastone
  • Usere
  • BBS Advocaten
  • Peters Bouwkundig Adviesbureau

The problem

What gets in the way

Showpad solves a problem almost every sales team recognises.

  1. Your product cannot be explained with a PDF

    With a technical product, a large range or a story that differs per client, a static presentation gets stuck. The seller then has to explain it in words.

  2. Showpad knows nothing about your other systems

    Prices, specifications and product information live elsewhere and are copied over by hand. Every change is double work, and after a while the sources no longer match.

  3. Outdated versions are doing the rounds

    As soon as someone downloads a document and edits it, the central version is no longer the only one. Material nobody approved ends up with the client.

  4. You use a fraction of what you pay for

    The licences are running, but in practice Showpad has become a folder of files. The parts that make the difference were never set up around how your team works.

  5. You cannot see what happens at the customer's end

    Plenty gets shared, but what the client does with it stays guesswork. Without that insight you make content on gut feeling.

The TopDevs team at work in the Cuijk office

How we look at it

The good stories and the good documents do exist, but nobody finds them at the moment it matters. One seller sends last year's deck, another builds something from scratch, and marketing has no idea which version is sitting with the customer. Showpad puts it in one place, on laptop and tablet, and it keeps working on site without a connection.

Read more

Afterwards you can see what was actually opened and for how long. There are training and coaching modules in there too, plus shared digital spaces where you walk a deal through together with the buyer. The part that gets interesting for us is the layer on top.

Showpad lets your own applications run inside the platform: Experience Apps, built in HTML, CSS and JavaScript, that get the same sharing, tracking and offline behaviour as a regular PDF. For example a product configurator, a calculator that works out what your solution returns for this specific customer, or an interactive catalogue that makes a large range manageable. That is exactly what Showpad brings partners in for, and it is what we are certified for.

We think along with you: we listen first to what you want to achieve now and where you are growing, then pick the technology to match, for the most scalable and powerful result that is also cost-efficient.

Sound familiar?

Tell us where it gets stuck and we'll think through the approach with you.

What we build

How we help

  1. Interactive apps that run inside Showpad: configurators, calculators, product explorers and demos the seller shows at the client's, even without internet.

  2. We connect Showpad to your CRM, product database or own application, so data is maintained once and is right everywhere.

  3. Material comes in from the source and refreshes itself. New prices or specifications are right everywhere the same day.

  4. The structure of your library, permissions per team or region, access through your own login, and guidance so the team really starts using it.

  5. We pull the usage data and put it next to your own figures, so one overview shows which content contributes to revenue.

  6. We keep existing apps and integrations up to date when the platform changes or your offer shifts, always in small steps.

What we built

See the latest from Topdevs

Simply - AI-Native CRM & ATSUsere - AI Marketing PlatformQuantum Life — Meditation AppMastone — Rent Calculation PlatformCastle of Blackwater - Game & WebsitePeters Bouwkundig Adviesbureau — Building Inspection PlatformGamechef — AI Game StudioSalesforce — Document Parsing

Simply - AI-Native CRM & ATS

Simply's AI-native CRM and ATS, built by us from data model to hosting. One platform with an AI agent, a unified inbox, matching and workflows, used by thousands of recruiters every day.

Read more: Simply - AI-Native CRM & ATS

Reviews

What our clients say about us.

4.9 · based on client reviews

  • From spreadsheet to a real platform

    “They turned our scattered spreadsheets into a full real-estate platform, including WWS calculations and an investor portal.”
    Philippe van der MarkPhilippe van der MarkMastone
  • Thought along, delivered fast

    “A team that thinks along and delivers: quick to act, cleanly shipped and exactly what we had in mind.”
    Nico WerkmanNico WerkmanDecathlon
  • A beautiful website our members love

    “TopDevs delivered a beautiful, fast website where our members and new runners find their way around right away.”
    Huub SteinmannHuub SteinmannLoopgroep Grave

Our approach

From idea to working software in four phases

Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs, from first call to live software, usually in weeks rather than months.

  1. 01
    Phase 1Free intake

    Understand & analyse

    Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving: no sales pitch, just an honest read on where the biggest win sits.

    Bare rock, the starting point before anything grows
  2. 02
    Phase 2Free blueprint

    Blueprint & quote

    We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done, so the bill can't surprise you afterwards. And that blueprint is free and without obligation.

    First grasses taking root on the rock
  3. 03
    Phase 3Prototype in days

    Build, test & deploy

    Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack, with data protection and GDPR in mind from day one.

    Grass and the first blue flowers emerging
  4. 04
    Phase 4100% your code

    Implement & optimise

    We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write. Hosting and maintenance are optional.

    A rock in full bloom: grasses, daisies and wildflowers

What you always get

Fixed price

Agreed up front.

100% code ownership

Your code, fully yours.

Live in weeks

Prototypes in days, finished in weeks.

Modern & secure

A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.

Tools & tech

We build on the tech that fits you

We build on the technology that fits you best. If you already work with a certain stack (.NET, PHP or something else), we simply build on it. Starting fresh? Then we draw on years of experience to pick the technology that's strongest for your situation. You only migrate when it gains you something.

What you get

  • A working Experience App inside your own Showpad environment
  • Integrations that run, with failures you can actually see
  • 100% ownership of the custom work we build
  • Documentation of what was built and why
  • Handover to your own team or to another party
  • Fixed price per phase, agreed up front

Curious what this would cost for your business?

You get a no-obligation blueprint with a fixed price upfront.

Faster Delivery. Fixed price. Forever your code.

Traditional agencies make software feel risky. Topdevs makes the project clear before we build.

Timeline
Uncertainty & missed deadlinesPrototypes in days, finished in weeks
Costs
Open-ended hourly billingFixed price, always transparent
Communication
Complex tech jargonSimply explained, better informed
Maintenance
Unable to leave current providerHosting optional, ownership guaranteed
Tech stack
Often outdated and legacyAlways modern, AI-native & secure

Frequently asked questions

What is Showpad exactly?

Showpad is a sales enablement platform. It gives sales and field teams one place for everything they need in front of a customer: presentations, product information, pricing, demos and training, on laptop and tablet and without an internet connection. What you share is measurable, so you can see what was genuinely looked at. It also includes modules for training and coaching sellers, and shared digital spaces for walking a deal through with the buyer. It is used mostly by organisations with a complex product and a sales team out on the road.

What does being an official Showpad partner mean?

Showpad runs a partner programme for agencies that handle implementation, integrations and custom app builds for customers. We are part of it on the development side. In practice that means we work with the official tooling and guidelines, we know the platform from the inside, and you are not stuck between two parties when something needs answering. For you the difference is mainly that custom work stays within the boundaries Showpad itself maintains, and therefore keeps working as the platform evolves.

What can you build inside Showpad?

Anything that runs on web technology and can be packaged as a self-contained app. A product configurator the seller walks through on the spot, a calculator that works out the payback time of your solution, an interactive catalogue, a comparison tool, or a demo that makes a machine or process visible. An app like that gets the same sharing and tracking behaviour as any other material in Showpad. What is not possible: functionality that needs its own server running inside the app itself. We solve that with an integration outwards rather than server logic within.

Does an app like that work without internet at the customer?

Yes, as long as we build it that way. Showpad downloads material to the device, so an app that carries everything it needs keeps working in a factory hall, a basement or on the road. That does put demands on the design: data that has to come from an external source gets fetched in advance and stored locally instead of requested live. We agree up front what has to work offline, because that decides how we build it.

Can you connect Showpad to our existing systems?

Yes. Showpad has an API and webhooks, which covers most of what you would want to exchange: updating content and users automatically, pulling product data from your own database, or pushing Showpad events into your CRM. We start with the question of which data belongs where, because most of the gain comes from something being maintained in one place only.

We already have Showpad but hardly anyone uses it. Can you help with that?

That is one of the most common starting points. We look first at how the environment is built up and where sellers get stuck in daily use, because low adoption is almost never about missing features. Usually it is a structure that does not match how selling actually happens, or material that is out of date. Then you get a plan with priorities. Sometimes that means a custom app, often it means clearing up, connecting and restructuring first.

Are we tied to you once you build the custom work?

No. What we build for you is and stays yours, source code and documentation included. Your own team or another party can take it over, and your Showpad environment remains your own. We think you should stay because it works well.

What does a Showpad project cost?

It depends on what needs building and how much is already in place. A well-scoped Experience App is a different story from a set of integrations with an existing product database. So we start with an assessment and then give a fixed price per phase, which keeps you off an open-ended bill. Showpad's own licence costs run separately through Showpad.

Contact

Ready to build?

Send us a message or book a call straight away. We're happy to think through the best approach with you.

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