AI content creation
Content at scale, in your tone of voice, from your own sources
We build a pipeline that turns your own sources into blogs, posts and documents that sound like you, in your own house style. A person checks it before anything ships. AI only where it genuinely saves time.
- In your own house style
- Human review before publishing
- AI only where it saves time
In short
AI content creation means producing content at scale without it costing hours of manual work and without it sounding generic. We build a pipeline that turns your own sources, an RSS feed, a PDF, your templates, into blogs, social posts and documents in your tone of voice and house style. A person keeps the final check before anything goes out. At BBS Advocaten one such pipeline runs from court ruling to published blog and social post: 5+ hours a week saved, 10x more content, from ruling to publication in minutes. Fixed price up front, and AI only where it demonstrably saves time.
What gets in the way
Making content takes time, and good content takes more time. You want to publish more often, react faster to what's happening, fill your mailing, keep your social going. But every piece starts from a blank page again, and your team is already busy. Generic AI text isn't the answer: it rambles, sounds like everyone else, and misses exactly the tone and the facts that make you you. AI content creation goes about it differently. We start from your sources, a feed you already follow, a PDF, a set of templates, and from your own tone of voice. Around that we build a pipeline that writes the first draft, in your house style, with a person keeping the final check. At BBS Advocaten that pipeline turns a court ruling into a published blog and social post: the 30 to 45 minutes of writing per ruling disappeared, they save 5+ hours a week and publish ten times as much content. The judgement stays with you. The repetition goes to the system. We think along with you: we listen first to what you want to achieve now and where you are heading, then choose the technology to match, for the most scalable and powerful result that is cost-efficient at the same time.
Your content output doesn't scale
You want to publish more often, but every piece eats another half-afternoon and your team is already full. So the blog gets left, the social post misses its moment, and the mailing stalls. At BBS Advocaten the monitoring and writing cost over five hours a week before we automated it.
Generic AI content doesn't sound like you
You drop a prompt into a tool and get text back that sounds like everyone: flat, predictable, without your tone and without your facts. You won't put your name under that. Content that doesn't sound like you does your brand more harm than good.
Writing by hand costs hours per piece
A solid blog or a clean summary is easily an hour of work, and then there's still the social post. At BBS it was 30 to 45 minutes of writing per ruling, over and over. Time you'd rather spend on your clients than on an empty text box.
Sources and templates you keep rewriting from scratch
The information is already there: in a feed you follow, a PDF that comes in, a template you use as standard. But every time you retype it into a blog, a post or a document. The same work, again and again, while the source is already sitting there ready.
What we build
How we help
From source to publishable blog and social, branded
The pipeline reads a feed itself on categories and keywords, and turns a relevant source, via AI, into a blog with title, header and summary plus a matching social post, fully in your house style. From arrival to publication in minutes instead of a half-afternoon of writing.
PDF upload through the same pipeline
Not everything comes from a feed. You can also upload your own PDF document that runs through exactly the same automated content pipeline: the same AI conversion, the same house style, the same blog and social output. One pipeline, several entry points, no double work.
AI document creation from your own templates
The AI drafts documents in your house style, from your own templates: quotes, reports, one-pagers. The structure is yours, the AI fills it with the right data, and the output looks as if you laid it out yourself. No loose Word file you have to fix up afterwards.
Your tone of voice, not a generic AI voice
We feed the pipeline with your own content, your existing blogs, your tone, your terminology, your dos and don'ts. The AI doesn't just write, it writes within the lines you draw. That's how the output sounds like your firm or brand, and not like a random tool everyone uses.
A human-review step before anything goes out
No content goes live unseen. We build a checkpoint into the pipeline: someone on your side reviews the blog, tweaks a sentence if needed, and gives the green light before anything is published. For sensitive content, like a court ruling, that's not a luxury but simply how it should be.
Proof
We have built this
Real projects we can name.
BBS Advocaten
Legal
A legal content pipeline that turns court RSS feeds into ready-to-publish blogs and social posts.
5+ hrs/week
Time saved
10x more content
Output
Simply
Recruitment SaaS
An AI recruitment suite, a native Salesforce app, a secure back-office and a marketing site. The full Simply stack, built end to end.
4-6 hrs/week
Recruiter time saved
Native Salesforce (Apex)
Integration
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs — from first call to live software, usually in weeks rather than months.
- 01 Phase 1 Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving — no sales pitch, just an honest read on where the biggest win sits.
- 02 Phase 2 Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done — no open ends, no hourly billing, no surprises afterwards. And getting that blueprint is completely free, no obligation.
- 03 Phase 3 Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack — with data protection and GDPR in mind from day one.
- 04 Phase 4 100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write — no lock-in, no licensing games. Hosting and maintenance are optional, never required.
What you always get
Fixed price
Agreed up front, never an open end.
100% code ownership
Your code, fully yours, no lock-in.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
We're not tied to one model or platform. We pick the AI approach that fits your data, budget and goal — an off-the-shelf model, a custom pipeline, or a mix — and we're honest when simpler tech does the job just as well. No hype, no lock-in.
What you get
- A content pipeline that generates blogs, posts and documents from your sources
- A connection to your sources: RSS feeds, a PDF upload or your own templates
- AI conversion into publishable content in your tone of voice and house style
- Matching social posts alongside the blog, in the same tone
- A human-review step with sign-off before anything is published
- AI document creation from your own templates, with the right data filled in
- A fixed price agreed up front, with no open end
- Documentation and a clean handover, the setup runs on your own environment
Our promise
Your software stays yours
- Full code ownership The full source code is and stays yours, documented and ready to hand over.
- No vendor lock-in Stop working with us and your system keeps running. Any developer can pick it up.
- Fixed price up front You get a no-obligation blueprint and quote up front: no open-ended billing and no surprises afterwards.
- Security in every layer We build security-by-design, with a specialist in-house.
Frequently asked questions
What does it cost to have AI content creation built?
You always get a fixed price agreed up front, no hourly billing that runs on. The price depends on how many sources are involved and how tightly your house style and tone of voice are set. A single pipeline from one source to blog and social is a matter of days to weeks; several sources or document types cost more. We map it out first and then quote for what you genuinely need.
How long until the pipeline is running?
A first working pipeline is often up within days to weeks, depending on how many sources you want to connect and how clean your templates are. We work in short rounds, so you see a first version producing quickly instead of waiting months. We agree the exact timeline up front, along with the price.
Do the content and the pipeline stay mine?
Yes. The pipeline runs on your own environment, the content it generates is yours, and you get documentation and a handover. No vendor lock-in: your own team or another party can carry on with it. The sources, templates and the tone we train it on remain your property either way.
Will this replace my writers or marketer?
No, it takes the blank-page work off their plate. The pipeline writes the first draft from your sources; your people decide what's relevant, sharpen the tone and give the final sign-off. At BBS Advocaten a lawyer still decides what goes out and how it sounds; the pipeline takes over the monitoring and the first draft. Your team is freed up for the work that actually matters.
Is AI genuinely needed here, or could plain templates do it?
For pure fill-in work, like a fixed document with a few variable fields, you don't need AI and we'll say so. We use AI where a step calls for understanding text: summarising a ruling or PDF, turning it into a readable blog, hitting the right tone. At BBS that exact conversion runs on AI; the rest of the pipeline is ordinary, predictable automation. We don't bolt AI onto something to make it sound modern.
How do you make sure it really sounds like us and not generic?
We feed the pipeline with your own material: existing blogs, your tone, your terminology, your dos and don'ts. The AI writes within those lines, not outside them. And because there's a human-review step, nothing ever goes live without someone on your side seeing it first. If a piece still doesn't read right, you adjust the pipeline; often that's a small fix.
Ready to build?
Book a no-obligation call — we'd love to think through the best approach with you.
Book a call