AI marketing
Smarter campaigns, driven by AI and data
We turn your own data into campaigns that actually personalise: per niche, per channel, with messages written for that one recipient. AI does the heavy lifting, you keep control of the message.
Clients rate us 4.9
- Personalisation per niche & channel
- Lead enrichment + smart targeting
- Human decides, AI speeds up
- AI only where it pays off
Built for, among others
The problem
What gets in the way
Most marketing feels generic because it is.
Generic campaigns that land with no one
The same message to everyone feels personal to no one. A startup has different worries than a corporate, but writing per group takes too long, so it stays generic.
Outbound that keeps slipping
You know following up works, but after one message it goes quiet because nobody has time for a second. Meanwhile your leads cool off in a list.
Data sitting unused on the shelf
Your CRM knows each contact's industry, role and earlier conversations. Yet that knowledge doesn't steer your campaigns, because linking it is manual work.
Personalising by hand doesn't scale
Writing one tailored message works. A hundred, each tuned to niche and channel, nobody keeps up; so you choose between personal and small or large and generic.
How we look at it
One newsletter to your whole list, one outbound email you copy a hundred times, one campaign that has no idea whether the recipient is a startup or a corporate. Making it more personal takes effort, so it stays general, and then the response stays general too. AI marketing flips that around.
Read more
You already have data: who your contacts are, which niche they sit in, what they did before. We put that data to work. We enrich your leads, split your audience into groups that actually matter, and let AI write a message per niche and per channel that fits that group.
The key part: the human stays at the wheel. AI writes the draft, you decide the tone and what actually goes out. We think along with you: we listen first to what you want to achieve now and where you are heading, then choose the technology to match, for the most scalable and powerful result that is cost-efficient at the same time.
What we build
How we help
We split your audience into the groups that matter. AI writes a separate message per niche and per channel, different on LinkedIn than by e-mail.
We gather leads per niche, add verified contact details for the decision makers and spot which prospects are worth most to you.
Follow-up messages go out by themselves and your CRM is updated at every contact. You decide the timing and the content.
Industry, role and earlier contacts from your CRM decide which message someone gets, without you doing it by hand per contact.
AI writes the draft; you decide the tone and what really goes out. There's an approval step before anything is sent.
What we built
See the latest from Topdevs
Simply - AI-Native CRM & ATS
Simply's AI-native CRM and ATS, built by us from data model to hosting. One platform with an AI agent, a unified inbox, matching and workflows, used by thousands of recruiters every day.
Reviews
What our clients say about us.
4.9 · based on client reviews
Revenue within two months
“In just two months, the app they built for us was generating revenue.”
Roy MartinaQuantum Life · meditation app10 hours back every week
“One week of development now saves us 10 hours every week.”
Joost van den BogartBBS AdvocatenOur outbound runs itself now
“All our outbound now runs through one system that finds the right people by itself. It saves us a ton of manual work and we get more conversations out of it.”
Kay LucasSimply
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs, from first call to live software, usually in weeks rather than months.
- 01Phase 1Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving: no sales pitch, just an honest read on where the biggest win sits.
- 02Phase 2Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done, so the bill can't surprise you afterwards. And that blueprint is free and without obligation.
- 03Phase 3Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack, with data protection and GDPR in mind from day one.
- 04Phase 4100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write. Hosting and maintenance are optional.
What you always get
Fixed price
Agreed up front.
100% code ownership
Your code, fully yours.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
Not tied to one model or platform
We're not tied to one model or platform. We pick the AI approach that fits your data, budget and goal (an off-the-shelf model, a custom pipeline, or a mix), and we're honest when simpler tech does the job just as well.
- A cleaned and enriched audience, split into niches that actually matter
- A tailored message per niche and per channel, no generic mass mail
- Lead enrichment with verified contact details of the right decision makers
- Smart targeting, such as flagging the prospects that matter most to you
- Automated follow-up sequences with real-time CRM updates per touchpoint
- A human approval step, so you decide the tone and the message
- The full setup in your own environment, documented and ready to hand over
- A fixed price agreed upfront, with no open ends
Faster Delivery. Fixed price. Forever your code.
Traditional agencies make software feel risky. Topdevs makes the project clear before we build.
Frequently asked questions
What does an AI marketing engagement cost?
It depends on the scope, but you always get a fixed price agreed upfront. A first setup with enrichment, segmentation and a few personalised flows is a matter of days to weeks; a campaign across several niches and channels costs more. We map what you need first and price that, so you know where you stand from the start.
How long until something is running?
A first working flow is often live within days to weeks, depending on how clean your data is and how many niches and channels are involved. We work in short steps, so you see a first campaign running quickly. The more channels and the more tailoring in the messages, the longer it takes, and we agree that timeline upfront.
Who owns the setup you build?
You do. The flows, scripts, integrations and the enriched data land in your own environment, with documentation and a clean handover. You can continue at any time with your own team or another party. We don't lock you into our infrastructure.
Will AI marketing replace my marketers?
No, it takes the dull work off their plate. The principle is simple: the human sets the message, the strategy and the tone; AI does the per-group writing and the follow-up. Your marketer no longer types a hundred variants by hand and still decides what's right and what goes out. A human stays responsible for the approval step before anything is sent.
Is AI honestly needed here, or are you just selling AI?
It isn't always. If a good email tool and a few handwritten variants do the job, that's our advice and we say so. We bring in AI where your audience is too large or too varied to personalise by hand, or where enrichment and targeting genuinely make the difference. Where a simpler solution is enough, we recommend that.
Do you work with my existing CRM and tools?
Yes, we build around your existing stack. We connect to your CRM, your email tool and your channels via APIs or webhooks, so the data you already have drives your campaigns. Every reply then lands back in your CRM by itself.
Contact
Ready to build?
Send us a message or book a call straight away. We're happy to think through the best approach with you.
