AI marketing
Smarter campaigns, driven by AI and data
We turn your own data into campaigns that actually personalise: per niche, per channel, with messages written for that one recipient. AI does the heavy lifting, you keep control of the message.
- Personalisation per niche & channel
- Lead enrichment + smart targeting
- Human decides, AI speeds up
- AI only where it pays off
In short
AI marketing means using your own data to personalise campaigns, instead of sending everyone the same generic message. We enrich your leads, split your audience by niche, and let AI write per-channel messages tuned to each recipient. For Simply's outbound engine we built exactly that: lead enrichment wired to a Salesforce detection script, which CTO Kay Lucas called a game changer. The human stays at the wheel over the message. And we only use AI where it demonstrably helps, never as a sales pitch.
What gets in the way
Most marketing feels generic because it is. One newsletter to your whole list, one outbound email you copy a hundred times, one campaign that has no idea whether the recipient is a startup or a corporate. Making it more personal takes effort, so it stays general, and then the response stays general too. AI marketing flips that around. You already have data: who your contacts are, which niche they sit in, what they did before. We put that data to work. We enrich your leads, split your audience into groups that actually matter, and let AI write a message per niche and per channel that fits that group. For Simply's outbound engine we built scraping leads per niche, enriching the decision makers, and a script that spots which prospects run Salesforce, the most valuable ones for Simply. CTO Kay Lucas called that combination a game changer. The key part: the human stays at the wheel. AI writes the draft, you decide the tone and what actually goes out. We think along with you: we listen first to what you want to achieve now and where you are heading, then choose the technology to match, for the most scalable and powerful result that is cost-efficient at the same time.
Generic campaigns that land with no one
The same message to everyone feels personal to no one. A startup has different worries than a corporate, but your campaign doesn't know that, so it sounds slightly beside the point for both. Writing it per group takes too much time, so it stays general, and the response drops with it.
Outbound that keeps slipping
You know follow-up works, but something always gets in the way. One message and then silence, because nobody has time for a second and third attempt. The leads you found with effort go cold while they sit in a list nobody looks at anymore.
Data sitting unused on the shelf
Your CRM is full of information about your contacts: industry, role, past interactions. But that data doesn't drive your campaigns, because tying it to your messages is manual work that always gets dropped. So you send everyone the same thing, while you know exactly how you could make it more personal.
Personalising by hand doesn't scale
Writing one message truly tailored still works. But a hundred, each tuned to niche and channel, nobody keeps that up. So you pick: personal and small, or large and generic. Without help you can't have both, and your reach stays capped at what one person can do by hand.
What we build
How we help
Personalisation per niche and per channel
We split your audience into groups that actually matter, and let AI write a message per niche and per channel that fits that group. Fully personalised messages per niche, different on LinkedIn than in email, so each message reads as if it was meant for that one recipient rather than the whole list.
Lead enrichment and smart targeting
We scrape leads per niche, enrich the decision makers with verified contact details, and build detection that spots which prospects are most valuable to you, for instance based on which systems they run. That combination of enrichment and targeted detection means you reach out more precisely, to the people who matter most.
Follow-up that stops slipping
One message is not a campaign. We build automated follow-up sequences, with real-time CRM updates at every touchpoint, so follow-up runs on its own and no lead goes cold because someone just didn't get to it. You decide the timing and the content; the sending happens automatically.
Your own data at the wheel
The information already sitting in your CRM, industry, role, past interactions, we let it drive your campaigns instead of going unused. We tie your data to your messages, so the right message reaches the right person without you having to do it per contact by hand.
Human at the wheel over the message
AI writes the draft, but you decide the tone, the claims and what actually goes out. We build in an approval step before a message leaves, so your brand sounds the way you want. No campaign that fires off something you don't stand behind on autopilot. The speed comes from the AI, the judgement stays with you.
Our approach
From idea to working software in four phases
Every project runs through the same four phases, so you always know what's happening, what comes next and what it costs — from first call to live software, usually in weeks rather than months.
- 01 Phase 1 Free intake
Understand & analyse
Everything starts with a good conversation. We map your goals, processes and the bottlenecks worth solving — no sales pitch, just an honest read on where the biggest win sits.
- 02 Phase 2 Free blueprint
Blueprint & quote
We turn the analysis into a blueprint: a clear plan showing exactly which steps we'll take and why, paired with one fixed quote. You know up front precisely what we build, what it costs and when it's done — no open ends, no hourly billing, no surprises afterwards. And getting that blueprint is completely free, no obligation.
- 03 Phase 3 Prototype in days
Build, test & deploy
Then we build, in short iterations. You see a working prototype in days and a finished product in weeks. We work on a modern, AI-native and secure stack — with data protection and GDPR in mind from day one.
- 04 Phase 4 100% your code
Implement & optimise
We launch, hand over the full codebase and keep improving on your terms. You get 100% ownership of the code we write — no lock-in, no licensing games. Hosting and maintenance are optional, never required.
What you always get
Fixed price
Agreed up front, never an open end.
100% code ownership
Your code, fully yours, no lock-in.
Live in weeks
Prototypes in days, finished in weeks.
Modern & secure
A scalable stack that always integrates with the latest tech. Secured by our in-house cybersecurity experts.
Tools & tech
We're not tied to one model or platform. We pick the AI approach that fits your data, budget and goal — an off-the-shelf model, a custom pipeline, or a mix — and we're honest when simpler tech does the job just as well. No hype, no lock-in.
What you get
- A cleaned and enriched audience, split into niches that actually matter
- A tailored message per niche and per channel, no generic mass mail
- Lead enrichment with verified contact details of the right decision makers
- Smart targeting, such as flagging the prospects that matter most to you
- Automated follow-up sequences with real-time CRM updates per touchpoint
- A human approval step, so you decide the tone and the message
- The full setup in your own environment, documented and ready to hand over
- A fixed price agreed upfront, with no open ends
Our promise
Your software stays yours
- Full code ownership The full source code is and stays yours, documented and ready to hand over.
- No vendor lock-in Stop working with us and your system keeps running. Any developer can pick it up.
- Fixed price up front You get a no-obligation blueprint and quote up front: no open-ended billing and no surprises afterwards.
- Security in every layer We build security-by-design, with a specialist in-house.
Frequently asked questions
What does an AI marketing engagement cost?
It depends on the scope, but you always get a fixed price agreed upfront. A first setup with enrichment, segmentation and a few personalised flows is a matter of days to weeks; a campaign across several niches and channels costs more. No hourly billing that runs on forever. We map what you need first and price that, so you know where you stand from the start.
How long until something is running?
A first working flow is often live within days to weeks, depending on how clean your data is and how many niches and channels are involved. We work in short steps, so you see a real campaign quickly instead of waiting months. The more channels and the more tailoring in the messages, the longer it takes, and we agree that timeline upfront.
Who owns the setup you build?
You do. The flows, scripts, integrations and the enriched data land in your own environment, with documentation and a clean handover. No vendor lock-in: you can continue at any time with your own team or another party. We don't lock you into our infrastructure.
Will AI marketing replace my marketers?
No, it takes the dull work off their plate. The principle is simple: the human sets the message, the strategy and the tone; AI does the per-group writing and the follow-up. Your marketer no longer types a hundred variants by hand, but still decides what's right and what actually goes out. A human stays responsible for the approval step before anything is sent.
Is AI honestly needed here, or are you just selling AI?
Honestly, it isn't always. If a good email tool and a few handwritten variants do the job, that's our advice and we say so. We bring in AI where your audience is too large or too varied to personalise by hand, or where enrichment and targeting genuinely make the difference. At Simply that was the case: the combination of enrichment and Salesforce detection produced more precise outbound. Where a simpler solution is enough, we recommend that.
Do you work with my existing CRM and tools?
Yes, we build around your existing stack rather than moving you to something new. We connect to your CRM, your email tool and your channels via APIs or webhooks, so the data you already have drives your campaigns. For Simply the outbound ran across LinkedIn and email with real-time updates back to the CRM. We fit into what you already use, not the other way around.
Ready to build?
Book a no-obligation call — we'd love to think through the best approach with you.
Book a call