Articles & case studies
Insights & results
Practical guides on AI automation and custom software, plus the real projects behind our work.
Custom Business Software: When to Choose Custom Over Off-the-Shelf
Custom business software or an off-the-shelf package? An honest decision guide for SMEs: what custom means, when it pays off, which systems you build custom, what it costs and how to start. No sales pitch.
Reno Toonen
Cybersecurity & CTO
Building a quotation app: off-the-shelf software or custom? (2026)
Everything about building a quotation app: the difference between off-the-shelf quoting software and a custom quote app, when custom pays off, what it costs, which features matter and what to watch for. A practical decision guide for SMEs, without the sales pitch.
Reno Toonen
Cybersecurity & CTO
Construction software: types, packages and when custom pays off (2026)
An honest overview of construction software: ERP, planning, estimating and field reporting, which packages exist in the Netherlands, and when an integration or custom build beats an off-the-shelf package.
Reno Toonen
Cybersecurity & CTO
Having a Dashboard Built: Costs, Types and the Right Choice (2026)
Everything about having a dashboard built: the difference between a reporting dashboard (Power BI) and a custom application dashboard, what it costs, build it yourself or outsource, and what to watch out for. A practical choice guide for SMEs, without the sales pitch.
Reno Toonen
Cybersecurity & CTO
SnelStart integration: your options, the API and what it costs
Connecting SnelStart to your webshop, bank or payroll package? Learn which integrations exist, how the connection key and API work, and when custom is the smarter call than a ready-made connector.
Remo Vloet
AI specialist & Partner
Exact Online integration: your options and what it costs
Connecting Exact Online to your webshop, CRM or bank? Learn which integrations exist, when a standard connector is enough and when custom via the API is the smarter call.
Remo Vloet
AI specialist & Partner
Progressive Web Apps (PWA): what they are and when to choose one (2026)
What is a Progressive Web App? PWA technology explained, the pros and cons, PWA vs native app vs website, real examples and when to have one built.
Joren Meylaerts
Product strategist & Co-Founder
Building a restaurant or hospitality website in 2026: costs and features
A hospitality website: what it costs, which features it really needs and whether to build or connect your reservations. Honest advice, no sales pitch, plus a free intro call.
Joren Meylaerts
Product strategist & Co-Founder
Connecting software: how to make your systems work together
Connecting software means letting your systems exchange data automatically. Learn the four ways to do it, what it delivers and when custom work is the smarter call.
Remo Vloet
AI specialist & Partner
Having a Portal Built: Types, Costs and Approach (2026)
What a portal is, which types exist (customer, employee, supplier and member portals), when it pays off, what it costs and how the build process works. A practical decision guide for SMEs, without the sales pitch.
Reno Toonen
Cybersecurity & CTO
API integration: what it costs and how it works
Need a custom API integration? Learn what it costs, how it works and when no-code or custom is the smarter call. Fixed price, you own the code.
Remo Vloet
AI specialist & Partner
What does a Shopify website cost in 2026? An honest price guide
What does a Shopify website cost in 2026? Honest prices per route, plus subscription, apps, transaction fees and the real cost over 24 months.
Joren Meylaerts
Product strategist & Co-Founder
How to Have a Web Application Built: The Complete Guide (2026)
Everything about having a web application built: what it is, when you actually need one, how the build process works and how to choose the right partner. A practical guide for SME owners, without the sales pitch.
Reno Toonen
Cybersecurity & CTO
n8n AI: build workflows and agents
What is n8n AI and how do you build smart workflows and AI agents with it? A practical SMB guide: use cases, models, cost and GDPR. Book a free intake.
Remo Vloet
AI specialist & Partner
What does a WordPress website cost in 2026? An honest price guide
What does a WordPress website cost in 2026? Honest prices per type and per builder, plus hosting, maintenance and the real cost over 24 months.
Joren Meylaerts
Product strategist & Co-Founder
What does a webshop cost in 2026? An honest price guide
What does a webshop cost in 2026? Honest prices per platform, with transaction fees, monthly costs and the real cost over 24 months.
Joren Meylaerts
Product strategist & Co-Founder
Website for freelancers (zzp) in 2026
A website as a freelancer (zzp): what it costs, which route fits you and how to avoid lock-in. Honest advice, no sales pitch, plus a free intro call.
Joren Meylaerts
Product strategist & Co-Founder
AI consultancy in 2026: cost and approach
AI consultancy in 2026: what an AI consultant does, what it costs, and when to pick a partner that also builds it. Book a free intake call.
Remo Vloet
AI specialist & Partner
Web app development cost: price guide 2026
Web app development cost in 2026, broken down by type, by component and by year. Plus how a web application differs from a website and an app, and how to keep the bill down.
Reno Toonen
Cybersecurity & CTO
SaaS development cost: price guide 2026
SaaS development cost in 2026, broken down by phase, by building block and by month of running costs. Plus how to start smart. Book a free intake call.
Reno Toonen
Cybersecurity & CTO
App development cost: price guide 2026
App development cost in 2026, broken down by app type, by feature and by year of upkeep. Plus how to keep the bill down. Book a free intake call.
Reno Toonen
Cybersecurity & CTO
App development: cost, types and process
Having an app built? What a custom app really costs in 2026, which type you need, how long it takes and how to pick a studio. Book a free intake call.
Reno Toonen
Cybersecurity & CTO
AI agent cost: price guide 2026
AI agent cost in 2026, broken down by agent type, per month in tokens and per year of upkeep. Plus how to keep the price down. Book a free intake call.
Remo Vloet
AI specialist & Partner
Off-the-shelf vs custom software: how to choose
Off-the-shelf vs custom software: when is a standard package enough and when does custom win? Honest comparison with cost, TCO and a decision checklist.
Reno Toonen
Cybersecurity & CTO
Simply
Recruitment SaaS
An AI recruitment suite, a native Salesforce app, a secure back-office and a marketing site. The full Simply stack, built end to end.
4-6 hrs/week
Recruiter time saved
Native Salesforce (Apex)
Integration
Custom website development: the complete buyer's guide for 2026
What custom website development costs, when a bespoke build beats a template, the phases you go through, and how to pick an agency that actually hands over your code.
Joren Meylaerts
Product strategist & Co-Founder
Mastone
Real estate
From spreadsheet to a full real-estate platform with WWS scoring and an investor portal.
100+ rules
Complexity
Full platform
Type
AI automation for SMBs: a complete guide (2026)
What works and what does not when implementing AI automation in Dutch SMBs. Practical guide covering costs, tools, examples and pitfalls. No hype, concrete answers.
Remo Vloet
AI specialist & Partner
Having custom software built for SMBs: the complete guide (2026)
What custom software really costs, how long it takes and when it pays off. A practical guide for SMB owners covering costs, phases, tech stack and pitfalls. No marketing pitch, just concrete answers.
Reno Toonen
Cybersecurity & CTO
BBS Advocaten
Legal
A legal content pipeline that turns court RSS feeds into ready-to-publish blogs and social posts.
5+ hrs/week
Time saved
10x more content
Output
What does a custom website cost in 2026? An honest price guide per type
What does a custom website cost in 2026? Honest prices per type of site, with one-time investment, lead time, monthly costs and the real cost over 24 months.
Joren Meylaerts
Product strategist & Co-Founder
De Bungelaer
Hospitality / Hotel & restaurant
A bespoke luxury hospitality site in three languages, with room and restaurant booking built straight into the experience.
NL · EN · DE
Languages
Rooms + restaurant
Bookings
Zapier vs Make vs n8n: which automation tool fits your SMB? (2026)
Zapier vs Make vs n8n honestly compared on price, features and hosting. A concrete decision guide for SMB owners, no marketing fluff.
Remo Vloet
AI specialist & Partner
WordPress vs custom vs headless: which one should you pick in 2026?
WordPress vs custom vs headless compared on cost, speed, security, ownership and editing in one matrix, plus an honest choose-this-if guide.
Joren Meylaerts
Product strategist & Co-Founder
Planit Consulting
Planning consultancy
An AI chat that makes 18,429 planning documents searchable, with source citations.
18,429
Documents
95,592
Chunks
Having an MVP built for SMBs: approach, phases and costs (2026)
Practical guide for SMB founders. What is an MVP, when do you pick this route, what does it cost, which phases do you go through and which features belong in a first version.
Reno Toonen
Cybersecurity & CTO
What does custom software cost in 2026? An honest price guide for SMBs
Honest price guide for custom software in 2026. What drives the price, which ranges are realistic per project type, which costs sit next to the build, and how to avoid hidden extras.
Reno Toonen
Cybersecurity & CTO
Quantum Life
Wellness / Meditation app
A cross-platform meditation app with a Quantum Movie creator, a class marketplace and a matching web portal.
10,000+ daily
Peak users
€100k+ revenue
Launch day
No-code vs custom automation: when do you choose what? (2026 guide)
No-code vs custom automation: when is Zapier or Make enough, and when does custom pay off? Concrete TCO, limits and a decision checklist for SMBs.
Remo Vloet
AI specialist & Partner
The hidden costs of cheap websites: what a 500-euro site really costs you (2026)
The hidden costs of cheap websites add up over three years: lost conversions, vendor lock-in, plugin bloat, weak SEO and a rebuild you never budgeted for.
Joren Meylaerts
Product strategist & Co-Founder
GameChef
Game development / AI SaaS
A browser-based, AI-powered game engine with a visual editor and code, art and sound tooling.
Days, not weeks
Build time
Code · Art · Sound
Channels
Strapi vs Payload vs Sanity: which headless CMS fits your SMB? (2026)
An honest comparison of the four serious headless CMS options for SMBs: Strapi, Payload, Sanity and Storyblok. Which one to pick when, and when not.
Reno Toonen
Cybersecurity & CTO
AI agents vs chatbots: what exactly is the difference? (2026)
AI agents vs chatbots, honestly explained for SMBs. What is the difference, what does it cost, and which do you pick for which task? No hype, real answers.
Remo Vloet
AI specialist & Partner
Peters Bouwadvies
Building inspection / Construction
Tablet-first inspection software that captures findings on-site and turns them into .docx advisory reports and invoices.
Tablet-first
Device
.docx reports
Output
Astro vs WordPress (and Next.js): which modern stack is faster? (2026)
Astro vs WordPress compared honestly: why modern frameworks load faster, run safer and cost less to host, plus the real trade-offs nobody warns you about.
Joren Meylaerts
Product strategist & Co-Founder
Calculating workflow automation ROI: the formula + 3 examples (2026)
Calculate workflow automation ROI for your SMB. The formula, three worked examples and the typical pitfalls. Concrete, with numbers, ten minute read.
Remo Vloet
AI specialist & Partner
E-commerce scale-up
E-commerce / Analytics
One live source of truth across fragmented e-commerce data, plus automated, review-ready KPI reports.
6+ integrated
Sources
PDF · Excel · PPT
Outputs
Web app, SaaS or custom platform: what do you actually need? (2026)
The difference between a web app, SaaS and a custom platform, explained for SMB owners. When do you pick what, what does it cost and how long does it take? Concrete tables, pitfalls and a decision tree in five minutes.
Reno Toonen
Cybersecurity & CTO
WordPress vs Webflow vs Wix vs Shopify: which should you pick in 2026?
WordPress vs Webflow, Wix and Shopify compared honestly for SMBs: cost, ease, design freedom, SEO, e-commerce and ownership in one matrix with clear verdicts.
Joren Meylaerts
Product strategist & Co-Founder
n8n self-hosted or managed hosting: what is smarter? (2026)
n8n self-hosted versus managed hosting. Honest comparison on cost, control, GDPR and maintenance, with a decision checklist for SMBs.
Remo Vloet
AI specialist & Partner
Airtable vs Notion vs custom platform: what fits your SMB? (2026)
When are Airtable, Notion or Coda enough for your SMB, and when do you hit limits only a custom platform can solve? An even-handed comparison with prices, a feature matrix and a decision checklist.
Reno Toonen
Cybersecurity & CTO
How to improve website speed in 2026: Core Web Vitals without the jargon
How to improve website speed, explained plainly: what Core Web Vitals are, why load time drives conversion and ranking, what makes sites slow, and a checklist to fix it.
Joren Meylaerts
Product strategist & Co-Founder
15 AI automation examples for SMBs that actually work (2026)
15 concrete AI automation examples for Dutch SMBs, with euro amounts, time savings and tools per sector. Law firms, recruitment, real estate, accountancy and e-commerce.
Remo Vloet
AI specialist & Partner
Software agency vs freelance developer: what fits your SMB project? (2026)
When do you pick a freelance developer and when a software agency for your SMB project? Honest comparison on cost, risk, capacity and ownership.
Reno Toonen
Cybersecurity & CTO
Website ownership and no lock-in: do you actually own your site? (2026)
Website ownership broken into four layers: domain, hosting, code and content, plus the builder lock-in traps of Wix and Squarespace and a checklist you demand up front.
Joren Meylaerts
Product strategist & Co-Founder
Code ownership and vendor lock-in: what every SMB owner needs to know (2026)
What does code ownership actually mean, how does vendor lock-in arise, and which subtle variants do people miss in a quote? Full explainer with red flags, the legal side and questions for potential partners.
Reno Toonen
Cybersecurity & CTO
Automating a business process: the complete SMB checklist (2026)
Automating a business process? Practical SMB checklist with 5 suitability criteria, 7 documentation points, 8 partner questions and 5 pitfalls. Tick it off yourself, no consultancy needed.
Remo Vloet
AI specialist & Partner
Website project checklist: how to brief a web agency (2026)
A practical website project checklist plus how to write a brief that gets accurate quotes. Goals, content, functionality, budget and who decides, all in one place.
Joren Meylaerts
Product strategist & Co-Founder
Building an AI agent over your own data with RAG: a complete SMB guide (2026)
How do you build an AI agent that answers questions about your own documents? A complete RAG guide covering components, tools, costs, pitfalls and a real client case. No hype, just workable answers for SMBs.
Remo Vloet
AI specialist & Partner
Building a client portal: guide with examples, costs and approach (2026)
What a client portal is, when it pays off for SMBs, five concrete examples from accounting, real estate and law firms, plus costs, phases and pitfalls.
Reno Toonen
Cybersecurity & CTO
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